TrekWorld '07

Well this is a little late, but a few weeks ago Geoff and I traveled up to Cheeseland USA (Madison, WI) for TrekWorld '07.

TrekWorld is Trek's yearly dealer meeting, where we attend tech seminars, meet all of the product managers and reps from Trek, Fisher, Lemond and MirraCo, and drool over all of the new bikes, clothes and accessories. I was even lucky enough to spend a few minutes talking to the father of mountain biking himself, Mr. Gary Fisher.

I could go on and on about how excited I am with the lineup of new stuff from the Trek family of brands, but here's a few highlights from the show.

- Trek road bikes. Most of you have seen or heard about the new Madone, which is one beautiful piece of carbon fiber machinery, but the entire lineup of Trek road bikes went through a major facelift this year. Even the $769 entry-level Trek 1.2 aluminum bike shares the same geometry and styling of the Madone line. Check out http://www.trekbikes.com/ for more info, but you can see a preview in the picture above. How's that look for an entry level road bike? Pretty Nice! We have a size run of these babies in stock now in both white and black color schemes.

- Ditto with Gary Fisher bikes. Every bike from the $439 Wahoo (our entry level) to the $2999 carbon fiber Superfly 29'er race bike has a new look. Most of the higher end models sport Fisher's new G2 geometry, and are equipped with all new suspension technology from Fox. Check out http://www.fisherbikes.com/

- Trek's also revamped all of their accessories from racks to lights. I just started using the Trek Ion 6 headlight (it's already getting darker at 7:30 on my ride home!). This light is super bright and has a very nice 360* swivel, no-tools-needed mount that's really easy to use.

- The biggest highlight for me was the announcement of Trek's new "One World - Two Wheels" cycling advocay program. This program is the biggest ever of it's kind, and Trek has signed up to donate several million dollars over the next few years to groups like Bikes Belong, International Mountain Bike Association, and the Bicycle Friendly Community program. Trek plans to use it's network of ~ 2,000 dealers as voices in the fight for safer cycling, more accessible bike commuting options, and a cleaner, healthier world. Please go to: http://www.trekbikes.com/us/en/trek_life/news/article/490/2007/08/28/trek_launches_one_world_two_wheels/

to read about this program. It affects us all!

Come on in and check out all that's going on. 2008 is going to be a good year to be on the bike!

-- Brian